講座題目 | Understanding Search Behavior: The Roles of Loss Aversion and Mental Costs |
時間地點 | 2021年5月21日（周五），地點：俊秀樓305 |
講座內(nèi)容簡介 （中文） | 講座將報告一項探究沉沒成本如何影響決策的研究。研究發(fā)現(xiàn)沉沒成本以二次方的形式影響人們的搜索決策：保留價值首先隨沉沒成本的上升而下降，在達(dá)到一定閾值之后隨沉沒成本的上升而上升。 |
講座內(nèi)容簡介 （英文） |
In our newly designed sequential search experiments, we test how sunk cost affect decision making and distinguish it from the effect of people's marginal mental search cost, which increases over the number of searches. We find evidence that sunk cost affect search decision in a quadratic way: reservation value first decreases as sunk cost goes up and then increases after certain threshold, which can be a reason for the phenomenon of under-search and recall found in previous studies. This is consistent with the loss aversion theory.
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主講人簡介 （中文） | 龔冰琳：華東師范大學(xué)經(jīng)濟(jì)管理學(xué)部研究員、博導(dǎo)、紫江青年學(xué)者。美國馬里蘭大學(xué)經(jīng)濟(jì)系博士，曾任復(fù)旦大學(xué)、上海交通大學(xué)教師、世界銀行和亞洲發(fā)展銀行顧問。研究領(lǐng)域包括行為與實驗經(jīng)濟(jì)學(xué)、產(chǎn)業(yè)組織、應(yīng)用微觀經(jīng)濟(jì)學(xué)、行為金融。通過理論建模、實驗和實證方法研究社會環(huán)境、信息和規(guī)則對決策的影響。論文發(fā)表在管理類國際頂級期刊Management Science和經(jīng)濟(jì)學(xué)國際著名期刊Games and Economic Behavior、Experimental Economics、Journal of Economic Behavior and Organization、Journal of Economic Psychology等上。獲得第八屆全國高校人文社科論文獎二等獎和上海市第十四屆哲學(xué)社會科學(xué)優(yōu)秀成果獎學(xué)科學(xué)術(shù)獎?wù)撐囊坏泉?。入選上海市領(lǐng)軍人才、晨光計劃、浦江人才計劃。主持多項國家級、省部級和國際合作科研項目。主講上海市留學(xué)生英語示范課和多門校級重點課程。擔(dān)任中國行為與實驗經(jīng)濟(jì)學(xué)論壇學(xué)術(shù)委員和The Economic Journal等多本著名國際學(xué)術(shù)期刊審稿人。 |
主講人簡介 （英文） | Binglin Gong: the researcher of East China Normal University, Ph.D. Supervisor, and Zijiang Young Scholar. She is Ph.D. in Economics, University of Maryland, USA and used to serve as a teacher at Fudan University, Shanghai Jiaotong University, and a consultant of World Bank and Asian Development Bank. Her research fields include behavioral and experimental economics, industrial organization, applied microeconomics, and behavioral finance. Her researches focus on the influence of social environment, information and rules on decision-making through theoretical modeling, experiments and empirical methods. Her papers were published in the top international management journals such as Management Science and the famous international journals such as Games and Economic Behavior, Experimental Economics, Journal of Economic Behavior and Organization, Journal of Economic Psychology, etc. She has won the second prize of the 8th National University Humanities and Social Sciences Paper Award and the first prize of the 14th Shanghai Philosophy and Social Science Outstanding Achievement Award Academic Award Paper and has been selected into Shanghai Leading Talent, Chenguang Project, and Pujiang Talent Project. She has presided over a number of national, provincial and ministerial-level and international cooperative scientific research projects and given lectures on Shanghai international students' English demonstration courses and many key courses at school level. She has served as academic committee member of China Behavioral and Experimental Economics Forum and reviewer of many famous international academic journals such as The Economic Journal. |